Instantly recognisable as a global brewing company, Molson Coors find themselves in an ever-increasing competitive market. They ran a UK-wide promotion for one of their products; Blue Moon.
We were challenged to design and produce a custom, 5 metre, outdoor LED balloon in the shape of a moon which would be weatherproof and float above various bars throughout the country. It was striking and an incredibly fun example of high impact branding at its best.
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